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Gucci - iPhone App | Just Released

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Gucci has been gearing up with all the trendy marketing strategies this season-- starting with Gucci Icon - Temporary (the nomadic global pop-up sneaker store that will feature Mark Ronson's collaborative sneakers with the label), and now Gucci is infiltrating iPhones just as the other luxury houses such as CHANEL and Ralph Lauren are. The definitive difference between Gucci and other iPhone apps is that Gucci's app is created with towards lifestyle in mind. Aside from Creative Director Frida Gianni's hotel and restaurant tips, the iPhone app will feature playlists and a fun turntable function for mixing tracks produced by Mark Ronson. The free app also gives its users dips on the limited edition Ronson Gucci sneakers as they release with each pop-up location's opening. All Gucci store locations and Gianni's favorite clubs, hotels, restaurants and lifestyle hotspots in 20 major cities around the world will also be marked using Google GPS locator. Give your iPhone the ultimate luxury virtual accessory and download the app to get ready for the series of pop-ups that will be starting really soon this coming Saturday. via: WWD

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