Disney and Pixar's latest animation Up that was released earlier this year which tells of a story of Carl Fredricksen who travels to South Africa by tying thousands of balloons to his house. Taking inspiration from the imaginative story, MEDICOM TOY have produced a set of KUBRICK and BE@BRICK for the animation. The 100% sized KUBRICK is a detailed 3D version of Carl Fredricksen crafted well down to every detail. While the BE@BRICK does not depict any particular character but the clear blue sky they travel through, made of transparent blue plastic with Up logo on the back and the house flying on the stomach. Scheduled to be released on March 2010.