Because there are situations when one is cruising down the streets of New York and an opportunity arises for to Hokkaido or Colorado's slopes in a moment's notice, there is a need for technical apparel inspired by snowboarding that not only looks good on the streets but also works well in the snow. Here comes Isaora, the new label that fits just this right niche and satisfy the sartorial needs of active globe trotters.
Isaora works right on the intersection of nature and fashion, managing to fuse two elements together into their collections. For Spring/Summer 2010, the label continues to boast highly technical apparel that are simple and lasting in design. In comes technical shell jackets that are made out of rip-stop nylon, multilayered, or crafted from waxed cotton. While some of the silhouettes are based on more voluminous anoraks, there are some military inspired pieces that are as tough as they look. Alongside the jackets, the collection also features slim fitted utility pants great for those who refuse to compromise style for performance. Of course, simple printed cotton tees and button downs that one can never have too many of are also available for layering with the jackets.
The collection's Fall/Winter 2009 items are currently available for purchase online via: the label's site, so check out both the upcoming season and current items for staples that are bound to come in handy. Seriously, who wouldn't be stoked to hop on bus/train/plane and set off to the powder if given the chance?