Venice Beach, 1:07pm pst / 4:07pm est

Venice Beach is the West Coast equivalent to NYC's West 4th, this morning some of Venice Beaches best played a few pick up games gearing up a small group of journalist for the launch of the NIke Zoom Kobe V. After a lunch stop at Gjelina, we are now on our way to the L.A. Forum   for the presentation of the Zoom Kobe V by Kobe Bryant and the Nike designers Eric Avar and Matt Nurse. Stay tuned to Freshness for live updates from the Nike Basketball Zoom Kobe V press conference.