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Complex - Cut + Show: 10.DEEP | Video

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Complex visited the guys at 10.DEEP and took us on an insider prowl for the New York City label's operations and the shooting of its Holiday 2009 look book. Take a couple minutes to learn how the company started (in a college dorm by founder Scott Sasso), some of the label's philosophies (always using friends for look book shoots instead of models), and everything that matters down to the very last stitch in its creative and production process. Sasso discusses the difference between printing and building, and his determination to create objects with tangible value that will communicate with the wearer-- something unachievable with just color and cut. Of course, get to meet the 10.DEEP crew through the video, and as Sasso said, it's easier to reach in and become a part of a company when one learns of the people and ideas behind the label.