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Star Wars x adidas Originals - Taipei Launch | Event Recap

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Yesterday on an otherwise tranquil winter evening in Taipei, the galactic troops invaded the trendy east district and brought the most fearsome dominator and his faithful Stormtrooper minions to the adidas Originals concept store, culminating in the awaited finale of the Taipei adidas Originals x Star Wars campaign. The agenda of this deliberate infiltration mission of course, is the launch of one of the most spectacular collaborations of the year between adidas Originals and George Lucas' multimillion Sci-Fi enterprise, Star Wars.

The launch was held on Jan 8, in a post-rain Taipei at the Dunhua adidas Originals store, appropriately suited up and transformed into a galactic battleship. Darth Vader and his devoted followers stood at the front of the store, effectively ushering crowds into the launch with a domineering presence. Aside from first releasing the collaborative products for sale, with items all are far too familiar with since the teaser images and official look book images were released at the end of 2009-- think the boat shoes like ZX700 Boat Yoda, ZX8000 Darth Vader, S.W. Luke Skywalker, Micropacer Famous Scene, and adidas Originals classics FIVE-TWO 3 pack (Samba X-Wing, Superstar Vin, Stan Smith Millenium Falcon, Forum Mid AT-AT and Nizza Hi TIE Fighter)   inspired by the film, adidas Originals has also enlisted the help of Hong Kong artist, Dorothy Tang to create a series of posters based on the original Star Wars film promotional posters. Dorothy Tang's work fuses both elements of Star Wars with her personal creation, Shopping Baby, as the Shopping Baby is configured into various Star Wars characters. Her posters are exhibited within the store from Jan 8 all the way through to Feb. 28 for the public to enjoy. Taking a turn from art and back to shopping, limited edition Darth Vader and Stormtrooper vinyl toys are available as gifts with purchase from now till the end of January, so those in Taipei looking to cop some fresh Star Wars gear (whether you are on the side of Imperial forces or the Rebels), check out the exhibition and browse through the extensive adidas Originals x Star Wars collection, grab some new items and a Darth Vader as a motivational item for your desk.

Star Wars x adidas Originals - Taipei Launch

adidas Originals Concept Store
No. 9, Lane 187, Section 1, Dunhua South Road | Map
Taipei, Taiwan

Event Date: January 8th (Friday)