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Moncler x Bruce Weber - Latest Campaign | Preview

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Last year, Moncler recruited famed fashion photographer cum devoted dog owner, Bruce Weber, to shoot the label's Fall/Winter 2009 campaign. Bruce Weber tapped into the less ventured and more creative roads, photographing Moncler's famed puffy down jackets in interesting settings and uses. One of the most memorable and high discussed shots include Weber putting his battalions of equally snug and fluffy Golden Retrievers in the black Moncler down jackets (with the hoods on). Since the concept was so well received and beloved, Weber brings back his best friends once again but has them swimming with the jacket in mouth instead of lounging around in it. Adorable? Definitely. But the shoot is not just cashing in on the "Aww" factor. The campaign has a charity aim and has donated generously to Green Chimneys, a non-profit organization to help children with behavioral issues reconnect with the world and seek possibilities in future by having them work with wounded animals, giving both parties a well-deserved and needed second chance. Take a look at the new campaign picture from the Weber, and stay tuned for more images to come. image via: Trendland