Skip to main content

Nike Sportswear - Interview with Jesse Leyva - DJ AM Dunk vs. DJ Premier Air Force 1 | Video

  • Author:
  • Updated:

This video with Jesse Leyva, Global Design Director for Nike Sportswear, outlines the releases of DJ AM and DJ Premier's sneakers that dropped last weekend. First, he recounts the creative process of getting legendary hip-hop producer DJ Premier's input on the sneaker, and even how AM and Primo were talking trash to each other about whose shoe would come our fresher. Another interesting tidbit comes when Jesse describes how AM had such an extensive sneaker collection that Nike had bought pairs back from him that they didn't even have any more. Check the video for other insider information about these kicks.