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Mercedes-Benz Fashion Week New York - 2010 Sports Illustrated Swimsuit Models

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Organizer of the Mercedes-Benz Fashion Week New York, working along side IMG Models, presented a special event at Bryant Park this afternoon with 5 of the newest faces to adorn in this year's much anticipated Sports Illustrated Swimsuit Issue.   The best selling single issue of a magazine title of any kind, the SI Swimsuit Issue generate upwards of $35 million dollars in ad revenue.   And with the lastest issue, the 46th edition to be exact, published last Tuesday.   The Sports Illustrated Swimsuit Issue is bound to break another record.

In appearance today were Dominique Piek, who is no stranger to runway show and fashion shoots, Genevieve Morton, blond hair - blue eyes South African with an active lifestyle, Irina Shayk, came to the scene in a big way when named as the Top Rookies in the 2007 SI Swimsuit Issue, Hilary Rhoda, a favorite of iconic photographer Bruce Weber, and Jessica Gomes, a former tomboy from Australia.   Each of the models also created a small greeting video at's booth which could be view at Mercedes-Benz Fashion Week's Facebook page.


Genevieve Morton (Left) Hilary Rhoda (Right)


Jessica Gomes (Left) Irina Shayk (Right)


Dominique Piek


Jessica Gomes, Irina Shayk, Dominique Piek


Jessica Gomes, Irina Shayk, Dominique Piek


Dominique Piek


Jessica Gomes


Genevieve Morton


Irina Shayk