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Freshness Feature: Match Point: A Conversation With Christophe Lemaire Of LACOSTE

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Yesterday, Christophe Lemaire (Creative Director of LACOSTE) debuted LACOSTE's Fall/Winter 2010 collection at Mercedes-Benz Fashion Week (which is on its last run at Bryant Park this season). The winning collection once again wins the world's top fashion editors, buyers and tastemakers over with a new level of sophistication and imagination. The collection takes an elegantly measured play on proportions and volume and gives old classics such as knits and pea coats a new life and perspective. The result, like all Lemaire's previous work with LACOSTE, is an extremely wearable with a lyrically concrete jungle quality to it (perhaps the coolly moody rampant greys have something to do with it) and it doesn't compromise on classicism from which the collection is derived from-- one again proving that heritage doesn't have to stay a thing of the past but can be relevantly updated to be progressively inspiring.

In this light, Freshness had the honor to catch up with Lemaire on his work with the heritage French sportswear label, whose founder and tennis legend, Rene LACOSTE, revolutionized sportswear by bringing the pique cotton polo both into the playing fields and into the sartorial courts. Lemaire shared his experience in working with LACOSTE, what the label means to him and how he went about bringing the label off the courts and under the spotlight, perfecting the label into runway material without compromising on LACOSTE's rich legacy. Also, we stole a few style, music and lifestyle tips from Lemaire as he shares his favorite eats (Usagi), wardrobe staples (vintage Burberry long tweed coat and Christophe Lemaire Boots) and even a play list for happy ear (Violent Femmes, James Pants, John Fahey...)with us. Check out our interview and stay tuned for a full runway coverage for LACOSTE Fall/Winter 2010 very soon!

> Freshness Feature - Match Point: A Conversation With Christophe Lemaire of LACOSTE