Skip to main content

WK Interact For Jordan Brand - "Never Sleeps" | Video

  • Author:
  • Updated:

2010 NBA All-Star Game MVP, Dwayne Wade, comes to life in a larger-than-life mural on New York City's Lower East Side. On a snowy day, WK Interact set to work with Jordan Brand to create the latest expression of the label's "Nightmares never Sleep" campaign. WK is no stranger to commercial work and his painterly marks can be seen in work with adidas, Suzuki, Medicom Toy as well as Nike, just to name a few. WK's signature aggressive painting style brimming with energy is the perfect vehicle to represent Dwayne Wade's tenacity on court. The meticulously detailed and spectacular mural now dominated the corner of Stanton Street and Ludlow Street. Check out the process of creating a mural by taking a look at the behind-the-scenes video, and stay tuned for more campaign information to come!