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HUF - Spring 2010 Lookbook

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Since HUF first opened its doors in August 2002, the store had not only become a quintessential household name for skaters and all who covet rare streetwear, sneakers and related goods, but has also evolved into a three-store venture and also a clothing brand. The eponymous clothing brand was established in 2008 and had since then won fans over with an effortlessly California-cool air. This season, the San Francisco born label keeps it simple and relevant with American staples such as the varsity jacket, plaid shirts, striped zip-up hoodies, and denim that can withstand heavy grinding (on the skateboard, or perhaps otherwise) and tees that will compliment your tricks. The Spring 1 Lookbook is shot by photographer Brian Kelley and takes place in a crowded city flanked speckled with skyscrapers. The characters of course, are skaters cruising through the city on their decks like the concrete jungle is their very own urban playground. Check out the lookbook and the current collection as most pieces are already available for purchase at HUF stores. via: HUF