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RANSOM by adidas Originals - Spring/Summer 2010 Video Lookbook - The Pier

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Lightweight and airy but heavy duty, aside from the fact that the U.S. government has yet to distinguish between industrial and commercial hemp and its psychoactive counterpart, hemp is perfect material for summer lounging. RANSOM by adidas Originals has picked up on the utilitarian properties of hemp and crafted its latest Spring/Summer 2010 low-top sneaker, The Pier, with heavy duty hemp. With a broader and flatter silhouette, unlike regular plimsolls or slip-on sneakers, The Pier retains the lumberjack, masculine silhouette RANSOM is known for while staying casual. To promote the new kicks, RANSOM and adidas Originals have come together to create a video lookbook of the shoes. Lounging behind the truck going on a classic North American summer road trip and looking just as effortless in The Pier? Sounds like a great summer idea that can sell itself already.