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B-Cycle - Urban Bike Sharing Comes To The US

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The French were one of the firsts to do it, and now the concept of urban bicycle sharing has landed stateside and will be launching first in Denver, Colorado. Very much like a bicycle version of ZipCar, B-Cycle allows those who would like to ride a bike but can't afford one or don't have one to share bikes with others. B-Cycle is a collaboration between bicycle manufacturer TREK, health care company HUMANA and advertising agency Crispin Porter + Bogusky.

The use of the B-Cycle is fairly simple. One can register online for a membership or purchase a 24-hour pass either online or at the kiosk. Then, one can simply select the bike of his or her choice, unlock it and get paddling. Of course, aside from the known benefits of cycling over driving (health, relief traffic congestion, save time, reduce carbon footprint...) the best part about B-cycle is that one will be able to ride a bike when he or she wants, the bike will be gone when one doesn't need it anymore. While Denver will be the first city to enjoy the ease of sharing bicycles, B-Cycle is currently hosting a vote online and letting the public decide which city it should hit next. So for those who don't live in Denver, whether B-Cycle will be coming to your town lies in your hands (and clicks).