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Shell - Invisible Nissan 370Z Commercial | Video

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When Shell wanted to showcase the qualities of their Helix oil, the commissioned advertising agency JWT realized a commercial that has not been done before. With the help of Asylum Models and Effects, Nissan 370Z was turned into an invisible car modeled out of perspex. You would think CGI would do the job but as you see, the real thing is just that much better and convincing. They even made the engine out of perspex to show the close up working of the lubricant through the engine. What might be of interest also is the making of this commercial which explains the behind the screens of the whole project. via: autoblog