Mercedes-Benz Fashion Week – Unveiled Plans For First Season At Lincoln Center
With a clean slate, IMG Fashion, organizer of Mercedes-Benz Fashion Week in New York City, unveiled plans for its new home at Lincoln Center. After a successful 17-year run at its former home, Bryant Park on 42nd Street, the organizer, along with officials at City Hall and Lincoln Center, decided to start anew with the fashion event’s Lincoln Center debut, to be held from September 9th to 16th. In the announcement today included several important upgrades, such as the addition of fourth venue hall and an area for informal presentations. Runways will be longer with seating capacity increased by 2-fold or more. For those in the media industry, more work stations, for both online and print, will be on-site. Improvements in press materials availability as well as online experience will all be part of an initiative to modernize the event’s capacity. A list of additional upgrades and details, such as:
Upgraded Venues:
- Gracious Lobby
Main Lobby separation from guest holding areas/line
More seating areas and useable work spaces for guests
Modernized digital signage
Free flowing sponsorship areas with expanded services for guests
Streamlined guest management on-site
Larger backstage area
New upstage video wall
Larger, more robust scenic truss
Modernized Stadium Seating
Bench Seating with customizable cushions on seating risers
White walls with gray carpet
New gray interior décor
Larger seating capacity
Longer and wider runway
Seating raked higher for better sightline, comparable with larger venues
Finished and lined interior walls
Solid proscenium wall
Industry demand for more flexible “4th Venue’
Space for live and/or still life presentations and industry activities
Black interior décor
Glass walled, formal tree filled courtyard
Informal presentations
Upgraded Online Experience
Expanded designer centric website
Updated Registration and Credentialing System
New designer seating program
Synchronized credentialing and designer seating systems
Partnership with industry leader Fashion GPS
The Theatre (969 Designer Seating)
The Stage (740 Designer Seating)
The Studio (396 Designer Seating)
The Box Presentation Space (Capacity for 125 people)
The Courtyard (Outdoor Garden)
Press Room and Facilities for Media
Additional work areas for print and online media
Improved electronic press handling and seating system
Expanded press check in and credentialing facilities
Press materials available for download (electronic press room)
Overall LC Campus
Campus provides multiple venues for presentations, additional shows and other industry activities
Opportunity for future consumer related activities around the industry focused shows
Multiple restaurants, cafés and other areas for meetings, lounging or working
West Side Corridor Transportation
Convenient to West Side transportation hubs as well as Seventh Avenue Subway Line (weather sheltered access to Lincoln Center stop on Subway line)
9th Avenue (Columbus) and 10th Avenue (Amsterdam) provide relatively light traffic
uptown and downtown corridorsImproved facilities for transportation handling and inclement weather, car service pick up
and drop off, town car waiting areas and on-site parking
