Nigo - PASS THE BATON Vintage Store - Freshness Mag

Nigo - PASS THE BATON Vintage Store

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During Japan's go-go eras in the 80s and 90s, cottage industries, including marketing of vintage garments, thrived to satisfy Japanese consumers' consummate quest for idiosyncratic styles and authenticity. That trend is returning once again, however, this time under a more inauspicious economic environment. Ever so adapting to market trends and conditions, Nigo of BAPE (or A Bathing Ape) franchise opened PASS THE BATON. While the premise of the new retail concept is a shop for vintage rags, the store design is that of a more opulent atmosphere. Built by architect Masamichi Katayama and his Wonderwall design firm, the store is a jewel-box in the high-end retail neighborhood near Marunouchi in Tokyo (now with a second location in Omotesando Hills), PASS THE BATON's intricate fusion of antique furnishing, clothing, accessories, and purchasable goods. Items are cataloged and arranged similar to that of a personalized closet space, while key items are highlighted by stylists, designers, and influencers on its blog-roll online. Its certainly a must-visit locale while in Tokyo.

PASS THE BATON - Marunouchi 2-6-1 Marunouchi  | Map Marunouchi BRICK SQUARE Chiyoda-ku, Tokyo Japan

PASS THE BATON - Omotesando Hills 4-12-10 Jingumae | Map Omotesando Hills West B2F Shibuya-ku Tokyo Japan