Last Friday, Nike began a new chapter of its community initiative with the opening of the Bowery Stadium, and jolted the space to life with a little 2010 FIFA World Cup related fanfare. The new space in New York City, in all its black and yellow Brazilian glory (as seen on the Nike Brasil Black Pack) looks a little formidable and clandestine, but it is designed to be a welcoming creative community space for both the public and sports event participants.
On the opening night, the Bowery Stadium (designed by New York and London-based architecture firm, Rafael de Cardenas) not only played host to some of New York's trendiest crowd, but also an art installation "Order and Progress" which celebrates Brazilian soccer through the lens of New york City community, and a multi-media presentation--"Everything Is Practice".
"Everything Is Practice" includes a short film featuring Spike Lee, directed by Jake Sumner, which we had previously previewed a teaser of, photography by Nabil Elderkin and a special piece by Allen Benedikt-- a Brazilian-born, New York City-bred creative.
The space is quite industrial, kept airy and open for the exhibitions, but the basement, is also where the party's at and will be. The basement is a creative salon designed with a sporty functional purpose in mind-- think if all artists worked with lockers instead of easels. The basement is an actual locker room that will be the hub for participants in sports programs to meet and have a little traditional locker room bonding in. But to give the trite locker room an artistic edge, the walls and lockers have been endowed with an explosion of colorful paint by Jack Greer, and "Heroes of Speed" illustrations by Paolo Sabellucci.
The Bowery Stadium will be the new home for sports programs such as the NYC Bridge Runners, Goodtimes FTC Soccer Leage, NRF and WNW. The space will be open from Mondays- Thursdays for the public, so do drop by and check out the exhibition, and check out any jammed lockers (thought we are quite certain there won't be any) for a little locker room renaissance.
276 Bowery | Map
New York, NY 10012