Li-Ning Launches Argentina "Determining Power" | Video


While every basketball fanatic on the stateside probably have their eyes and mind on the NBA (and puzzled over whether the Celtics or the Magic will be winning the Eastern Conference), and hardly notice the court action going on in the rest of the world, the FIBA World Basketball Championships will be administering some fiery basketball action in Turkey this summer.

Chinese sportswear label, Li-Ning, focuses its latest campaign on the international basketball scene, and has just released a new commercial featuring its best sponsored team, the Argentina Men's National Basketball team. For those who are unfamiliar, the Argentina team has not only brought home the Olympic gold medal in 2004, it also features Milwaukee Bucks forward Carlos Delfino and Houston Rockets' Luis Scola.

In this rather trippy yet artsy commercial, the basketball players' opponents are rendered into killer plants who try to tug, hold and pull the players back from scoring that shot. If you are feeling for a little additional basketball action beyond the NBA, check out the video and do stay tuned for the FIBA World Basketball Championship where the Argentina team will be donning gear from Li-Ning.