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aruliden x PUMA - CHALK Table Tennis Table | Preview

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Several fundamental questions were asked by Johan Liden and Rinat Aruh, principles of creative agency aruliden, before the design process of CHALK Table for PUMA

When did sports become so serious?
When did being an athlete require you to sacrifice your life?
Shouldn't playing a sport actually involve playing?

Comprised of natural ash wood for legs and ceramic table surface, each CHALK table tennis table was made by hand to the precise specifications set by aruiden, themselves avid table tennis players. During the middle of a play or simply to keep score, players could write directly on the table, avoiding time-outs and sideline chatters. A depressed portion on the table's side translates to ease of storage. Limited in production, the PUMA CHALK Table by aruliden will be available exclusively at The Conran Shop later this month.