There is nothing subtle about Charles Saatchi except his demeanor when out in public (famous for being a recluse). The hard charging advertising exec created one of the most prominent ad firm, Saatchi & Saatchi, with his brother Maurice. And in the same attitude and relentless pursue, he accumulated perhaps the largest modern art collection, not to mention his early sponsorship of artist Damien Hirst, Rachel Whiteread, and Marc Quinn. A feat, which earned him the title "savior of British contemporary art" by his admirers and a provocation spin-master by his detractors. But apparently Saatchi panned out to give away all, some 200+ artworks, to the public. In a surprise news release today, Saatchi announced upon his retirement, his 70,000 square-foot Saatchi Gallery and the works within will become MOCA London (Museum of Contemporary Art, London). It was just recently the gallery moved to the Duke of York HQ, a sprawling complex in Chelsea, London. Completely free to the public, the proposed museum will retain some of the seminal works by Tracey Emin, Chapman brothers, as well as a rotation of exhibits. Not to burden the already tighten public budget, Saatchi's spokeperson stated the "All costs associated with the storage, restoration or cataloguing the collection will be borne by the museum," No date is set for the official transfer.