TOWER RECORDS Japan x Stussy - 30th Anniversary XXX "Rainbow Music..." T-Shirt Collection

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The originator might be gone, but TOWER RECORDS' legacy in Japan is still going strong, much thanks to Japanese music lovers' reverence in "authenticity" rather than "pirated content". Another recipe to the subsidiary success is its clever marketing, with the likes of gadget makers and fashion labels such as Stussy. In celebration of Stussy 30th Anniversary (Stussy XXX) this year, the music harker launched a second t-shirt collection with it. Named as "Rainbow Music...", the rainbow hued graphics feature either the bold slogan of "No Music No Life" on black background, or Venus de Milo's "Music Is Life" on black or white. Special insignias marking Stussy's anniversary and TOWER RECORDS association are printed along the hem and back. Available in limited quantity at Stussy Chapter Stores across Japan, its ZOZOTOWN and official online store.

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TOWER RECORDS Japan x Stussy 30th Anniversary XXX - Rainbow No Music No Life T-Shirt (Black)

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TOWER RECORDS Japan x Stussy 30th Anniversary XXX - Rainbow No Music No Life T-Shirt (Black)

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TOWER RECORDS Japan x Stussy 30th Anniversary XXX - Rainbow No Music No Life T-Shirt (Black)

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TOWER RECORDS Japan x Stussy 30th Anniversary XXX - Rainbow Music Is Life T-Shirt (White)

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TOWER RECORDS Japan x Stussy 30th Anniversary XXX - Rainbow Music Is Life T-Shirt (White)

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TOWER RECORDS Japan x Stussy 30th Anniversary XXX - Rainbow Music Is Life T-Shirt (White)

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TOWER RECORDS Japan x Stussy 30th Anniversary XXX - Rainbow Music Is Life T-Shirt (Black)

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TOWER RECORDS Japan x Stussy 30th Anniversary XXX - Rainbow Music Is Life T-Shirt (Black)

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TOWER RECORDS Japan x Stussy 30th Anniversary XXX - Rainbow Music Is Life T-Shirt (Black)