The face of street wear has changed quite significantly over the past decade that even the term "street wear" is a point of vocabulary contention. Bobby Hundreds of Californian label, The Hundreds, is one of the key players in the field, and for The Hundred's upcoming Fall 2010 season, he explores the concept of "post-streetwear". And in his imagination, the era of "post-streetwear" ushers in smart graphics, bold colors, traditional sportswear silhouettes such as the crew-neck sweat shirt, and the indispensable denim in a premium upgrade. Of course, the vibe continues to be one of nonchalance and effortlessness. After all, isn't the basis of street wear founded on attitude and coolness? Check out the Fall 2010 look book from The Hundreds, shot in the crackled void of a desert and see if you concur that this is what "post-streetwear" looks like.