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adidas Originals - Fall/Winter 2010 - A.039 Lookbook

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Since its inception a few seasons ago, adidas Originals A.039 collection has been winning fans from different walks of style over with an outfit driven casual simplicity fit for the urban life. For those who are in the know, A.039 is the internal code used within adidas for adidas Originals blue. But that gives rise to one question-- not everything is that blue. Rather than thinking about a collection built around the color, A.039 seems to be built around the spirit of adidas Originals, but for those who have been there since the beginning, it is not difficult to see that A.039 is a more mature sibling with a measured sense of fun and humor. For Fall/Winter 2010, A.039 returns with some signature designs and motifs-- stripes, volume, asymmetrical shapes, contemporary sports casual. If anything, A.039 seems like a bridge between adidas SLVR and adidas Originals, but of course, leaning more towards the Originals side.

Some classic menswear pieces such as a hooded toggle coat and striped button down have made their way into the upcoming collection to create a collegiate look. Slim sweat pants are paired with a graphic v-neck sweater, layered over a button down shirt and under a school-boy toggle coat, giving the preppy look an urban, sporty twist. For the ladies, comfortable volumes are executed wearably in striped knits and tees with bubble hemmed bottoms.

With the longevity of adidas Originals blue, the A.039 collection operates outside the driving forces of ephemeral trends, and updates the Originals spirit with a timely twist. Enjoy the look book, and stay tuned for a closer look at the products! These have already arrived in stores, so check our select A.039 retailers for some quick pre-fall shopping.