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Casio Edifice Black Label Collection

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Bringing function, technology, downtown style and luxury to the same table, Casio had just introduced a new line-up to its family of timepieces-- Edifice. Simply put, think of Edifice as G-Shock for the man of the boardroom. Masculine, tough, intelligent and powerful, these are watches for men with purposes. For its debut collection (and need we mention that the official face of Edifice is Bryan Greenberg from How To Make It In America?), Edifice introduces six powerful styles inspired by sports watches. The Edifice line is classic and entirely analogous, and various dials ensures unwavering precision down to the last 1/1000th of a second. Each hand runs on its own individual gear for added precision as well.

In terms of technical features, Edifice comes with one of Casio G-Shock's favorite specficiation-- Tough Solar Power--, is water resistant, features an auto light, and scratch resistance. These were first debuted at Casio's Shock The World 2010 Conference which was held earlier this week on Monday at the Manhattan Civic Center with an afterparty headlining Ke$ha, the new ambassador of Baby-G. Check out the new Edifice line-up, and for men who are looking for the functionality of G-Shock with a style that will not cramp their boardroom air, here is that watch to fulfill the niche.