“You know you succeed if the most jaded New Yorkers are looking at your advertisement” And though we aren’t sure how authentic the origin of this old saying is in the advertising/marketing field, it definitely holds true, however, in one form or another. So how do you get the most jaded New Yorkers’ attention?
In promotion for this week’s inauguration of the first ever World Basketball Festival, Nike coordinated the momentous task in converting several key retail locations in New York City to the theme of the festival. This included NikeTown of New York, the flagship store of Nike. In keeping with original premise of the store as a faux basketball arena, Nike retail space designers re-imagined NikeTown to be an actual basketball arena. From its atrium on the ground level to the very top, each corners filled with WBF accessories, apparels, footwear, and more. There is another dynamic aspect to this conversion, the larger-than-life size animated figures of Anderson VarejÃ£o (Brazil), José Barea (Puerto Rico), Yi Jianlian (China), Kevin Durant (USA) and others scaling across the atrium as though a bona fide Clash of the Titans was taking place. To see this dramatic installation in person or to purchase any WBF-themed products, simply visit NikeTown New York on 57th Street.
NikeTown New York
6 East 57th Street | Map
(bet. Fifth Avenue & Madison Aveneue)
New York, NY 10022
TEL #: 212-891-6457