World Basketball Festival – Jordan Brand Pop-Up Shop At Atmos NYC | Event Recap

Author:: Poe Hwang
Updated:: Jan 21, 2016
Original:: Aug 12, 2010

This tribute is more than just an inauguration of a sporting event or about a storefront. Instead, its about a commitment from a least likely source. Long before the once blighted neighborhood of Harlem became a hotbed of real estate developments and magnet for trend setters, Tokyo’s retailer atmos took a leap of faith when the realization came to its owner, Hommyo Hidefumi, the need to satisfy the countless sneaker aficionados in the under-served area. Though others followed suits, atmos NYC remains the few original pioneers in the modern Harlem Renaissance, a fact not lost on Jordan Brand as it kicks off World Basketball Festival with an one-of-the-kind pop-up store. Finished entirely in white and Carolina Sky Blue (or University Blue), the Jordan Brand Pop-Up Store at atmos NYC is the first of its kind, offering a myriad of exclusives not found anywhere else. Offerings include:

Air Jordan IX (9) For The Love Of The Game Edition with Skullcandy headphones
Air Jordan VII (7) Olympic Edition with Skullcandy headphones
Cole Haan For The Love Of The Game Products
Women’s For The Love Of The Game baby tee (exclusive since Jordan Brand no longer produce women’s apparel)
Jordan figurines of Chris Paul, Carmelo Anthony and Dwayne Wade (limit: 6 of each)

Taking the honor as the store’s centerpiece is a Team Jordan Suzuki Motorcycle in Carolina Sky Blue (listed with a price of $25,000) In celebration of its opening, selective group of media, guest, along with Hommyo Hidefumi ,Jordan Brand Creative Director Mark Smith, hip-hop stars Bun B., Fabulous, and Jadakiss enjoyed an evening of champagne, hors d’oeuvre, as well as trading stories about their Jordan experience. In the meantime, the Jordan Brand Pop-Up Store at atmos NYC will open its doors to the general public starting tomorrow with the release of Skullcandy collaboration headphones sets.