The attention is letting up just yet. After hosting the World Basketball Festival, the famed courts of Polo Ground Housing Project, the Holcombe Rucker Park, will become a focal point this afternoon once again. This time, as the welcoming platform for skater Paul Rodriguez as he officially unveil the latest incarnation to his signature sneaker franchise, the Zoom Paul Rodriguez 4. In assisting Nike SB and P-Rod ushering this new addition, a series of short films were made in enunciate the importance of it, including a poetic narration by hip-hop star NAS. Others include short interviews regarding the design element of the new sneaker and the raw experience in riding on the streets of New York. Finally, P-Rod along with the Nike SB ride team will appear today at Rucker Park from 4 pm to 6 pm for a special presentation, Swing by if you're in the neighborhood.