We all know about Nike's Athletics West running program, which was started in 1977 and is also the "birthplace" of the AW77 hoodie. For Fall/Winter 2010, Nike Sportswear had drawn inspiration from Athletics West and is all about bringing back the running lifestyle for Fall/Winter 2010, after a soccer-centric Spring/Summer 2010 for FIFA World Cup. Playing on the idea of East vs. West and Athletics West, Nike had created a special NSW Collection Fall/Winter 2010 for Japan, and playfully came up with the "Athletics Far East" concept, with "Far East" referring to Japan. NSW Collection is the premium lifestyle line within the Nike Sportswear family, and is considered a pinnacle of fusion between function and lifestyle. The collection is currently available alongside the fragment design x Nike Zoom All Court Low at NSW at Head Porter Plus.