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THOROCRAFT - Holiday 2010 Collection Preview Event

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As its name implied, the MO behind footwear label Thorocraft is about the application of traditions, which are often neglected by the label's peers. Established by Alex James, a designer and avid collector of vintage rags, Thorocraft based its designs on 4 guiding principles - craftsmanship, quality, durability, and comfort. Simple mottos though quite difficult to execute in real-life, more of a reason to fully appreciate the label's creations. In light of tomorrow's Fashion's Night Out, the New York City-base brand is venturing westward to Venice Beach, California, for a special gathering. Along with retailer MILKMADE and a label Freshness featured earlier, INDUSTRY OF ALL NATIONS, Thorocraft will debut its Holiday 2010 Collection. The premiere event will open its doors at 7 pm promptly. The collections will also be available on a pre-order basis. To catch glimpse, view the detailed images after the jump...