THOROCRAFT - Holiday 2010 Collection Preview Event


As its name implied, the MO behind footwear label Thorocraft is about the application of traditions, which are often neglected by the label's peers. Established by Alex James, a designer and avid collector of vintage rags, Thorocraft based its designs on 4 guiding principles - craftsmanship, quality, durability, and comfort. Simple mottos though quite difficult to execute in real-life, more of a reason to fully appreciate the label's creations. In light of tomorrow's Fashion's Night Out, the New York City-base brand is venturing westward to Venice Beach, California, for a special gathering. Along with retailer MILKMADE and a label Freshness featured earlier, INDUSTRY OF ALL NATIONS, Thorocraft will debut its Holiday 2010 Collection. The premiere event will open its doors at 7 pm promptly. The collections will also be available on a pre-order basis. To catch glimpse, view the detailed images after the jump...