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Nike - "The Nike Academy: Step Inside The Lab" | Video

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Accuracy, check. Fit, check. Performance? Absolutely. Inside the Nike Sports Research Lab, magic happens, and this is where your favorite technology and performance enhancing gear are designed and created. In order to cater to the sportsman, Nike brings in athletes (and in this video, Nike Academy Coach Nas Bashir brings in six of his players to the lab) to partake in research and development of technology and products. The players are hooked up to sensors, observed, but don't worry, not dissected, to aid in perfecting products for the athletes. Take a tour inside the lab and check out the innovation and meticulous testing that goes into every Swoosh.