Over the weekend, James Bond left his folks at UNDFTD and flew across the Atlantic Ocean to launch the adidas Originals by Originals David Beckham by James Bond Fall/Winter 2010 collection at London’s retailer extraordinaire, Selfridges. While Becks didn’t make an appearance, Bond was there to share the design concept and some insights into the collection with the camaraderie of fans who turned up for the event. The collection which is built with one part British tailored sophistication and one part American sports casual, is everything manly and cool with none of that circulation-cutting-slimmer-than-thou-denim nonsense.
The event was held last Friday, and a portion of the Selfridges had been transformed into a temporary pop-up space for the collection. The collection will be on display until the end of October, and for fans who fancy some new duds, Selfridges is hosting a giveaway on its Facebook page. Just by posting “David Beckham for Adidas at Selfridges, London” on the Selfridges Facebook wall, or tweeting “@Selfridges – David Beckham for Adidas at Selfridges, London!” will secure you a spot in the giveaway with the grand prize of highlighted pieces from the collection signed by both Beckham and Bond. The winner will be announced on the Selfridges page on October 28, so get tweeting already.