Here is to the Halloween weekend, and to taking a day out of the entire year to finally be dressed up with no qualms or reservations about what you want to be. This week, Freshness has started another cycle of our giveaways with a new partnership with Motorola, giving all a chance to win a new smartphone, the Motorola Droid 2, to streamline your mobile life. rag & bone and Timberland unveiled the fruits of their partnership, showed us that rugged chic is not an impossible phrase, and Hello Kitty tied her bow around Reebok. Supra preps for the Holidays with a series of releases that crashed onto the sneaker shore almost twice a day like the tides, and Paul Rodriguez showed us what his mountain is like. Cristiano Ronaldo introduced the Safari print to his new Nike Mercurial Vapor Superfly II, and King James' new shoes, the Air Max LeBron VIII is now available in a new black, white and sport red. For those who are hiding indoors from the cold and watching the Halloween fanfare from afar, check out what happened this week besides the annual phenomenon of Ricky's popping up everywhere in New York City, and people letting go of their inhibitions and channeling their inner GAGA.
rag & bone x Timberland Boot Company - Debut Collection
rag & bone teamed up with Timberland to bring the great Americana rugged to the city, and the result? Rugged chic is finally defined.
Supra - Holiday 2010 Collection
Supra gears up for the Holiday season with the release of its end of the year collection, just in time for those planning gifts for the sneakerheads and skaters in your life.
SOPHNET. x visvim
Two great Japanese labels, SOPHNET. and visvim came together to create a collection of two styles of footwear. The result is a series of simple, well-made shoes that are easy to wear and perfect for the guy who loves a good basic that is not ostentations and doesn't seek to be blatantly cool.
Reebok x Hello Kitty - PT-20 INT Plush Kitty
Well, hello. Hello Kitty, meet Reebok, and Reebok, meet Hello Kitty again. Other than the printed collaborative kicks, this time around, things are little plushier and a bow-tie tops off the fresh collaboration.
Paul Rodriguez x Mountain Dew - "It's Different On My Mountain" | Video
Paul Rodriguez talks about his passion for skating, and shows us how things are different on his mountain.
Nike laced up and has been putting on exhibitions around the world, and rallying everyone else to slip into their new Lunarlon-soled sneakers to go out for a run. From Paris to New York, lacing up is officially the coolest thing to do.
LeBron James x Nike
LeBron is not just getting busy in the new season of NBA, but on the sneaker front, he has been quite busy as well. The new Nike Air Max LeBron VIII had just hit stores in a new colorway, and he had also recently released a slightly controversial ad with Nike Basketball, probing readers to think about the disparity between what he wants, and what his fans want from him.
Motorola x Freshness - GIVEAWAY | Begins Today
Here's to a new phone for the Holidays, as Freshness and Motorola have partnered up to bring you Motorola Droid 2! So, get your game on, hit up the new MotoArcade, and hit up a new high score.
New Balance - Fall/Winter 2010 - Collaborations
New Balance has become the canvas for collaborations with Limited Edt. from Singapore and atmos and Secret Base, so cue new sneakers for Holiday 2010.
Leica M9 Titanium - By Walter De'Silva | Detailed Look
Leica had roped in the famed automobile designer, Walter De'Silva, to create the new Leica M9 Titanium. The only question? What took Leica so long?
Jordan Brand - Dwyane Wade In "Dominate Another Day" | Video
Dwyane Wade definitely dominated, even if King James is on the team. The Miami Heats star player continues to be a star, and has scored more points than LeBron in the game against their in-state rival, Orlando Magic. Thanks, Jordan Brand for the confidence!
Daft Punk x TRON: Legacy
Get crazy, get wild, get down with Daft Punk and the upcoming Tron: Legacy with a bit of pre-release relief with new videos released and some toys.
Nike Soccer - Cristiano Ronaldo x Nike "CR Safari " Mercurial Vapor SuperFly II
This is the first time Nike is putting its ubiquitous Safari print onto soccer cleats, and the first goes to Cristiano Ronaldo who will be wearing the new Nike "CR Safari" Mercurial Vapor SuperFly II at the "El Derbi".
adidas Originals by Originals David Beckham by James Bond - Fall/Winter 2010 Collection Launch @ Selfridges | Event Recap
James Bond left sunny California and flew over the London to meet and greet with fans at the Selfridges, launching the Fall/Winter 2010 collection of the adidas Originals by Originals David Beckham by James Bond line in a new pop-up space within the retailer.
adidas Basketball - "Fast Don't Lie" Ft. Dwight Howard + Ken Jeong
According to Slim Chin, if you can get a Benjamin pile, a sky whip, and a pet cheetah, it's because you are fast. And, fast don't lie.