New Era has launched an interesting way to celebrate their 90th anniversary by producing a special New Era XC pack. It is a customizable blank New Era 59FIFTY cap and they have reached out to the cream of the crop of 90 graduate art students from all over Europe's most prestigious art schools. The London exhibition launched just recently and the exhibition attracted many people proving to be a successful event. Short video was edited to show the event as well as a quick interview with participating British artist Chris Green, who produced an amazing piece of work. View the short video after the jump and look out for exhibitions coming up in Milan, Barcelona, Berlin and Paris.