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Apple - An Exciting Announcement From iTunes Tomorrow

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On a day already top-heavy with information on upcoming consumer goods and services, Apple, following Google and Facebook, announced that it too will unveil "an exciting announcement from iTunes". The cryptic message on Apple's homepage, billed "Tomorrow is just another day. That you'll never forget." Presentation will start tomorrow at 10 am EST and broadcast worldwide.

Update: There are rumors that the service being introduced is iTunes Live Stream.

California 7 am
New York 10 am
London 3 pm
Tokyo - Midnight