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Devilock – Last Collection Before Label To Close In 2011

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Though it came as a surprise to many, it was quite an understandable decision for those who knew Noriaki Endo when he announced last week the closing of Devilock, the Japanese apparel label he established 14 years ago.  Coming off from another major recessions, one of many it went though the last 2 decades, Japan’s economy never really made a full recovery. However, the closure of Devilock has less to do with the economy but more with its original principle where the label has flexibility in its creative process.  When market forces started to dictate how Devilock should create its collection, Endo knew it was time to cease operation.  So in an open letter to Devilock’s supporters, Endo stated operation will be ongoing till the official date of closing, set on November 11 th, 2011 or a year from now.  In the meantime, the label will continue to churn out some of its last collection, including the Fall/Winter portfolio for 2010, available now on EPROZE of online shopping network ZOZOTOWN.

To whom it may concern

As of November 11th 2011, Devilock will be closing down. I realize that this might come as a surprise to some, but this is to inform you all of my decision.

So many things have happened up until now.

The experiences that I’ve gained over the years has greatly changed me. I think that it would have been possible to continue on with Devilock, but I have come to realize that I have “started to aim for a road to which I cannot see an end”, and I am quite close to the beginning of the starting line. Because of this, I was not able to make the choice of continuing with Devilock.

You only get one life. I’d like to live it with no regrets and at my own pace.

I will continue to put my thoughts into action and to move forward towards my dreams.

Devilock started fourteen years ago in 1996. There are no words that can express how grateful myself and my staff are to you all. To all who are concerned, I have come to realize that without clients, we would have never gotten to where we are and I am truly thankful.

Devilock will close down one year from now. The products that we will be releasing and the exhibitions that we will be holding for the coming seasons till then will be our last.

The events that we will be putting on this year will be our last.

There is one thing that I would like to do with Devilock as a brand in the coming year. focused and working to our fullest capacity in order to achieve this goal, and at the same time never forget everything you all have done for us.

Respectfully and Sincerely

President of Devilock

Noriaki Endo