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Freshness Week In Review: 11/15/2010 - 11/19/2010

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As of last week, tech companies are having a hey day (or rather, a hey week) with a rattle of new initiatives designed and promised to change our lives. First, Google decides that talk, mail and search will no long be sufficient in its quest for power over the world of binaries, and ventured into fashion with celebrities and famed bloggers in tow with And prior to that, facebook revamped its messaging system and is determined to revolutionize the way people communicate and socialize online (as if they haven't already done that!). Then, in comes a 17-year old girl from Queens who has resolved one of the biggest issues people are having with the Apple iPhone 4 now, code named "Where Is The White iPhone 4?". Other things include a very Beatles revival on iTunes, a car than is like a tree from Mercedes Benz and Jay-Z swapping the Madison Square Garden for the New York Public Library as a stage for once. All in all, a prosperous and fruitful week, especially for those who managed to get their mittens on the insta-sold-out Lanvin x H&M collaboration this past Saturday.

White iPhone 4 DIY Conversion Kit


Why leave the power up to the conglomerates when people can take the power into their own hands? Who says we have to wait for Apple's endless fixes and trust in their vague promises to schedule our ownership of the iPhone 4? With a new DIY conversion kit, you no longer have to wait to enjoy a crisp, heavenly white dress on the iPhone 4.

» White iPhone 4 DIY Conversion Kit


Technology Updates


After The Beatles greatest tunes have been digitally remastered and re-released, songs like "Help!" and "Yellow Submarine" can now be purchased and downloaded off iTunes; on another note, Google is now fashion savvy with a new site, and a load of well-dressed, Alexander Wang-clad friends in tow; last but not least, for those who have yet to get their facebook email account, the time to act is now.

» The Beatles Now On Apple iTunes» Google Ventures Into Fashion With» Facebook - New Messaging System Announced


Canada Goose - New Releases


Whether you are looking to prep for the cold weather with Drake or simply wrap it up with Concepts, Canada Goose has new collaborations and styles for you this winter.

» Drake x October's Very Own x Canada Goose Chilliwack Jacket | Available Now» Canada Goose for Concepts | A/W Alberta Vest


Need For Speed - Hot Pursuit


A quick getaway or a quick giveaway? Why should the spelling matter now since we are offering up both on Freshness, with the help of the newly released Need For Speed - Hot Pursuit?

» Need For Speed x Freshness | Giveaway» EA - Need For Speed - Hot Pursuit - Custom PS3 Case» Need For Speed - Hot Pursuit - Introducing Valet | Videos


National Geographic - Photography Contest 2010 | Images


Every year, budding photographers and professionals alike bust out their lenses and traipse around the world in search of that magical moment that will be immortalized on film. This year, the competition wages on, ever so fiercely and with incomparable gusto.

» National Geographic - Photography Contest 2010 | Images

Mercedes-Benz - New Projects Unveiled


Mercedes-Benz is known for its efforts in spearheading research and development and constantly looking beyond the obvious and available to develop their line-up and work, and also bring the world a peek into the future. While their work are often done behind closed doors with a little bit of clandestine shroud, new projects and concepts have been unveiled recently, including a series of new silhouettes done up in sculptural forms and a new organic car concept, the Biome.

» Mercedes-Benz - Biome 1:1» Mercedes-Benz - Sculpture Experiments


Lanvin x H&M - New York City Launch Event | Video


Prior to the incredible line-ups that have spread through the North American region on the morning of November 20, Lanvin and H&M officially launches the collection with a strut and a bang in New York City with a runway show.

» Lanvin for H&M - New York City Launch Event | Video


Jordan Brand - December 2010 | New Releases


Just in time for holiday shopping, Jordan Brand will be dropping several new kicks in December 2010, including the fluorescent lime-green Air Jordan 1 Anodized and Air Jordan XIII (13) from the "Altitude Green Collection".

» Jordan Brand - December 2010 | New Releases» Air Jordan XIII (13) Retro and Air Jordan I (1) Anodized - Altitude Green Collection


News From Jay-Z


Jay-Z has been introducing the magic into hip-hop since his "Hard Knock Life" days and earlier, and this past week, he has not only shared his journey with the world at the New York Public Library, but also  announced the signing of Jay Electronica to Roc Nation.

» Jay-Z Announces Jay Electronica Signing To Roc Nation | Video» Jay-Z Live At New York Public Library Video


Curated By Arkitip - Arkitip x Incase x Jose Parla


Generally found adorning public places or surely, galleries, Jose Parla had transferred his paint magic to a series of Apple product cases with the help of Arkitip and Incase.

» Curated by Arkitip - Arkitip x Incase x Jose Parla

Michael Tompert x Paul Fairchild - Destroyed Apple Products


Destroy to create lives up to its name with the help of Michael Tompert and Paul Fairchild, who had the audacity to destroy Apple products ranging from iPod Nanos to iPhones and document their rampage on film to create surprisingly beautiful art.

» Michael Tompert x Paul Fairchild - Destroyed Apple Products


Black Scale New York Soft Opening


All black everything has just arrived in New York City, and we are talking about the streetwear label, Black Scale. Much like its San Francisco home, the New York space will continue to offer limited edition merchandise such as t-shirt, eyewear and accessories.

» Black Scale New York Soft Opening


adidas - New Releases and Previews


Whether you are looking to tread on the wild side next year or get all the support you can to push that last mile forward, adidas Originals has got you covered. It is just a matter of waiting (if you want those zebra-printed pony hair Stan Smith Lux 80s) or a matter of getting the dough ready for the super limited Solebox x adidas Equipment Support pack.

» adidas Originals - Spring/Summer 2010 - Stan Smith 80s Lux "Stingray" » adidas Originals - Spring/Summer 2010 - Stan Smith 80s Lux "Zebra" » mita Sneakers x adidas Originals Consortium Rod Laver Vintage | Available now» Solebox x adidas Equipment Support Pack