Branching out to the digital frontier, HEAD PORTER, the collaborative label between YOSHIDA & Co. and Hiroshi Fujiwara, debut its first magazine in a down-loadable Apple iPad App format. Titled "HEAD PORTER MAGAZINE Vol. 1", the digital format is a cross between lifestyle printed matter, a lookbook, and a online shop, where readers could glance through the latest Autumn-Winter 2010 Collection of both HEAD PORTER accessories and HEAD PORTER PLUS apparel, and if they chose to, purchase the items seamlessly. The HEAD PORTER MAGAZINE Vol. 1 is FREE to download now as Apple iPad App on iTunes.