Sometimes, having too many choices does not make our lives easier. Take the variations of CONVERSE available already, and now add to them the customization options at the new CONVERSE flagship store in SoHo, the possibilities are nearly endless. A reason why CONVERSE created The Sampler, an Augmented Reality application for Apple iPhone, where customers can try on a pair of CONVERSE virtually. Simply select a pair that you fancy on CONVERSE digital catalog, point your iPhone camera at your right leg and presto! you're wearing it virtually. Need a second opinion? Share the image with friends on your Facebook profile. When you're set, simply click on the "Buy Now" button. The Sampler by CONVERSE is a free app to download, now available on iTunes.