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Gatorade Go All Day - Nigel Sylvester in Japan | Video

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nigel sylvester gatorade japan trip summary

This qualifies as commercial content that is also worth watching. You've probably seen some of Gatorade's "Go All Day" campaign, which was in heavy rotation over the Summer with a series of videos following athletes as they went through their day, doing their sport. One of the sports drink company's flagship action sports athletes - and emerging ambassador of lifestyle fashion - Nigel Sylvester was of course a major part of the campaign. Finishing out 2010 with the "Go All Day" campaign, Gatorade invited Sylvester to go on a trip to do some riding and sightseeing in Japan. The video, produced with Japanese BMX powerhouse Defgrip, shows Nigel as he makes the best of some rainy weather, gambles on a few sumo bouts, and also gets some riding in. Check out the video after the jump; it's much more a travel piece than an action sports video. via: Defgrip.