Nike Sportswear China – Destroy To Create
To destroy, a concept usually characterized with adverse notion in the contemporary context. In actuality, however, the notion served a greater purpose when compared with ancient beliefs around the world. Be it Hinduism, Christianity, Judaism, and others, destruction brought about change, it fostered birth (or rebirth), it facilitated new ideas, theories, and such. To destroy was not the end, as we believe it to be now, but the seed for a new beginning. Thus, the new theme for Nike Sportswear China‘s new audacious campaign this winter Destroy To Create.
In its reinterpretation of what destruction is, Nike Sportswear enlisted help from a dynamic list of talents, artists to fashion designers, influencers to market makers. Each from genres of creativity far apart, yet all shared the ability to think outside of that proverbial box. Therefore, they are the catalysts of change, they are the Destroyers.
By the mean of destruction does not necessary equate to end of all. Instead, a re-birth of sort can come from it. So in honoring the ideals of its Destroyer Jacket, Nike and Nike Sportswear China enlisted a group of creative types to help it realize those ideals. Each an iconoclast in his or her field, these talents are setting the stage for China’s evolution from an industrial powerhouse to a creative force of the world. But first, much of the preconceived notions, both local and abroad, must be blot out. Hence, this group of selected individuals is known as The Destroyers.
Andrea Crews, Zhang Dali, Wilson Brothers, Jin Chongyu (Les Jin), Masha Ma, Qiu Hao, Les Suen, Uma Wang, Xu Chuang, Vega Wang, Milk Magazine, Xander Zhou, Sankuanz, Kim Kiroic, Zhang Na, Ye Qian, with appearance by athlete Liu Xiang, known as Chinese Flying Man for his feat as the winner of the 110-meter Hurdles in the Asian Games, the unveiling of Destroy To Create Art Event earlier today was one with much acclamation. It was also one with excitement since this was the first time all of the participants presented their concepts to the public. To complement the creative aura the exhibition instilled, DJ Gildas, one half of French creative group Kitsuné, revved the gathered crowd into the wee hours of Friday night.
To Destroy To Create Installation
Actor and co-owner of Hong Kong’s creative collective, CLOT, Edison Chen is an influencer, as well as the cultural ambassador of his generation. As an abstract expression of his thoughts, To Destroy To Create featured parts of a shred Destroyer Jacket, in the formation of the phrase itself.
Flight Suit For Astronaut
Why be Earthbound? Asked fashion designer Kim Kiroic. Instead, Kiroic fused the notion of flight and exploration with the Nike Destroyer Jacket. The result, a flight suit for astronauts. And with China aiming to land a man on the Moon in the next decade, the idea is not far from reality.
Long associated with sports, the Destroyer Jacket and its varsity counterparts have seen their fair share of track meets, football fields, soccer pitches, and more… But at an archery range? Fashion designer Sankuanz questioned the conventional wisdom not by his design of the archer’s jacket, but by the unique application of his design.
Destroyer Neon Installation
With works in graffiti, music, and design, the Wilson Brothers was the ideal party to commission of the Destroyer Neon Installation. Measured 6-meter by 8-meter, the installation is reminder that you have to “Destroy To Create”
The Destroyer Is The Creator
His talents know no bounds, Andrea Crews is a designer, an illustrator, musician, director, and actor. So it was only natural for him to explore his limits. Filmed in Paris and Hong Kong, Crews’ The Destroyer Andrea Crews Paris Hong Kong 2010, with a model fashion his “The Creator” Destroyer Jacket, was an archetype of his talents. Luckly for us, he couldn’t find his limitation in this project. Otherwise, the world would be a bleak place.
Jin Chongyu, Qiu Hao, Masha Ma, Vega Wang, Les Suen, Uma Wang
Dis-solvable Clothing Series
In between them, they shared a multitude of awards, graduated with honors from the prestigious Central Saint Martins, and interned with some of the best designers in the world. These 6 are at the forefront of what Chinese fashion will be in a decade’s time. All 6 also recognized the need of renewal in the ever changing landscape of fashion. By making their outfits out paper mache, they can destroy and create time after time.
Artist’s Side Profile
Known as one of the forefather of modern Chinese graffiti, artist Zheng Dali’s neon silhouettes of his own profile are meant as a distortion of who is, both as a person and as an artist, almost liken to a man without a face, or in this case, an identity.