In a world often defined as "no guts, no glory", the participants of Formula Drift at polar opposite of the spectrum. In their realm, there isn't much glory except for the occasional wins. The prizes are mere pittance when in comparison on the cost of team upkeeps. The risk factors to bodily harm amplified by ten-fold. So if there is no glory involved, if it takes more than just guts but everything else they have, why would they keep on competing? Are they on a fool's quest for the unattainable? Or a suicide pact with the devil himself? It is neither. For the drivers of Formula Drift, their crews, and fans, it boiled down to one emotion the love of it. But this "love" is not the same rosy one you will find in romance novels or at a theater near you. It is much difficult to categorize this version. And still, without a clear definition, this emotion draws countless people to the world of drifting. So at this conundrum, we start our conversation with Rod Chong, the Creative Director of Need For Speed franchise and website SpeedHunters.