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The Making Of Leica M9 | Video

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With market share, production capacity, bottom line, and other marketing mumbo jumbo on the minds of most business executives, it is quite difficult to find a company that still values the finite points of creating a work of art. It is harder still to find such company in the competitive world of consumer electronics. Then there is Leica, who kept the tradition of camera making as an art form and craftmenship since 1913, rather than a massive assembly line with insensate workers. Recently, a video crew from Luminous Landscape documented the making of the M9 Digital Rangefinder Camera, the flagship of the Leica product line. A fascinate and rare inside look at one of the most coveted gear in the world of photography. Enjoy! via: ACL