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Stone Island - Spring/Summer 2011 - LAB AND LIFE | Video

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Spring Summer 2011

The Spring/Summer 2011 collection from Stone Island is titled, LAB and LIFE, as it reflects the two facets of Stone Island brand philosophy. LAB refers to the continue pursuit of its research into materials and treatments of their products. The LIFE portion refers to the end result offered to Stone Island customers.  Unlike conventional video look books, the footage is compiled and edited like a print medium. The static mug shot-like composition translate the attitude of the brand and abstract soundtrack compliments the collection. Take a look at the full preview of the collection after the jump.