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EMPORIO ARMANI x Reebok EA7 Spring/Summer 2011 | Video

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With the introduction or EA7 ZigPump and EA7 ZigLace for women, the EA7 collaboration between Reebok and EMPORIO ARMANI highlights the symbiosis between the human rhythm, fluidity of movement and the emphasis on performance technology. In this brief video directed by Robin Derrick, Creative Director of Vogue UK, the culmination of factors mentioned before objectified as a man and a woman juxtaposed in forward motions. A reinterpretation of technology and style, function and fashion.