From his days with the Ruff Ryders, the rapid ascension to his solo album and collaboration with Jay-Z, rapper, DJ, and producer Swizz Beatz drawn inspiration from his life experiences and keen observations of his surroundings. A creative personality with facets of talents, Beatz recently took on the role of curator for Reestyle Collective, a new initiative from Reebok. An effort to push the boundaries in the product creation process, Beatz will actively oversee designs from all over the globe. The process isn't limited to product design alone but the entire spectrum from music, dance, art, and fashion. With the announcement earlier at PROJECT trade show in Las Vegas, Reebok started a countdown to 44 days from now for the official launch of Reestyle Collective. Plus, the active lifestyle label included a brief video by Swizz Beatz as a trailer to the project's focuses.