A routine road trio to Dallas... A wrong turn at the seedy side of town... Kobe Bryant faces his biggest challenge thus far and fight - his soul and his new shoe, the Zoom Kobe VI. Directed by Robert Rodriguez with an eccentric cast that includes Kanye West, Bruce Willis (Die Hard), Danny Trejo (Machete), and Kobe himself, The Black Mamba will make its worldwide debut in a few hours at 1 am PST through Nike Basketball's official site and Facebook page. The premiere will be immediately follow by a downloadable version at kobevi.nikemedia.com. For a taste of what's to come, check out the movie trailer after the jump.
Premiere Date: February 19th (TODAY!) | 1 am PST