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CONVERSE Jack Purcell Helen - Chef Melia Marden Of The Smile | Video

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A hidden delectable gem in New York City, the spot simply known as The Smile been the go-to place for residents of this quint stretch of NoHo. (Think of it as the Algonquin Round Table for modern day creative types) Now, with help from Kid America Club, the basement eatery billed as the "White-Hot Center of New York Cool" by GQ Magazine, is getting some publicity from the latest CONVERSE video. Featuring the restaurant's culinary wunderkind, Chef Melia Marden, the video shines light on another stow-away delight, the Jack Purcell Helen. Named after the badminton champ Jack Purcell's better half, the Helen was one of the first made for women sneaker within CONVERSE storied archive. While its male counterpart, known for that iconic "Jack Purcell's Smile" on its toe cap, been on CONVERSE product line for the last 70+ years, the Helen is finally available again this year as part of JP's 75th Anniversary celebration. The timing couldn't been better. The Jack Purcell Helen Collection is now available at select CONVERSE retailer around the world, including the recently opened CONVERSE Flagship Store in New York City, just a few blocks away from The Smile. After your purchase, swing by the restaurant and order yourself some delicious basil-infused lemonade.

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