A most unkind demonstration of life's frailties occurred last Friday as a magnitude 8.9 earthquake ripped through northeastern Japan. As with all seismic phenomenon it dealt with before, the island nation was well prepared for the quake. Unfortunately, there was little time do the same for the ensuing tsunami that came ashore minutes afterwards. Now going on 4th day of the crisis, more grim images of death and destruction have surfaced along with news of possible melt down at the stricken nuclear power facility on the coast. While the scope of this tragedy will take some time to measure, the need of our friends in Japan is a matter of now. Like previous calamities, Freshness already made sizable donations to assist the ongoing recovery effort in Japan. However, there are still more needs. So, we're asking that our friends, colleagues and dear readers to please take a moment and donate to the Japan Earthquake and Tsunami Recovery Effort at the special website created by Google. For those in search of their love ones and friends in Japan, Google also set up a person finder database on the same website. If you're currently in Japan and want to do more, Time Out Tokyo created a list of locations where you can donate blood and/or volunteer. Our sympathies and prayers to those affected by this tragedy.