While most have come to see Sneaker Con as showcase exhibiting the rare and the classics as well as swap-meet for the most desirable. The event also serves a lesser known function, as a platform to debut brand new sneakers. Come tomorrow, adidas Originals will give Sneaker Con attendants a glimpse of its new LQC Basketball Sneaker. Meant as Light-Quality-Comfort, the LQC serves a gap between casual lifestyle and on court performance. An evolution from classics like the adidas Originals EQT, the LQC fused premium suede, perforated patent leather, and elastic vinyl overlay, all in a tonal grey package. Set to launch next Wednesday, March 23rd, exclusively at all Dr. Jays locations, the LQC will also be promptly feature on this season’s Sneaker Con limited edition t-shirts. Be on the lookout for them tomorrow.
Sneaker Con NYC
151 Sullivan Street | Map
New York, NY 10012
Event Date: March 19th (Tomorrow!) | Noon – 7 pm